

Links make it possible for Google to do its job, which is to be a relevance-based search engine.
Subject: Linking
Category: Overview
Date: May 2018
It is almost second nature to people now to search for things they want on Google, most people don’t stop to think how Google finds what it is you are looking for, well apart from what you have written on your website, which Google reads and understands for the most part, it finds your websites by looking at what websites you are linked to.