Google values how popular you are by seeing who you are linked to, very much like we humans do in our social networks
So when showing the Google bots how well connected you are, you want to have links to the most important of websites and you want to gain these links in a natural way. So when trying to play it cool whilst making all the right web friends it’s vital to understand how to develop a high-quality natural-looking link profile that gets you ranked for in short medium and long term, without becoming ‘over optimised’.
Subject: Linking
Category: Off-Page
Date: May 2018

