Google Analytics sounds a bit technical but fundamentally serves a simple purpose. Think of it as a more sophisticated digital version of those groups of people you see by the edge of the road with their hi-vis jackets, pop up chairs & click boards counting the cars going by.
Only Google Analytics not only counts the traffic but also knows where it came from, how long they stuck around and what they did while they were there only google analytics doesn’t where works 24/7/365 and allows us to see all sorts of behaviours of your audience which is very valuable information when it comes to knowing if your SEO plan is working and how to increase the whole websites conversion rate.
Subject: Analytic Tools
Updated: May 2018