With all this talk of optimisation, it is important not to forget we need something to optimise in the first place
Content is not just words, it is now videos, images, infographics, web forms, audio we could go on …… by using all these mediums content will be more compelling and create a smoother customer experience which increases the likelihood of converting that visitor into a sale.
Think of it like a well laid out department store where you can easily see the different department areas, promotional banners, store navigation, prices on the products, where to pay for your goods and the subliminal messages suggesting to the customer why they should buy from you.
When you combine this with bringing those customers to your shop with keywords they have chosen you have created an almost irresistible intent to buy which is what SEO is all about
Subject: Conversion
Category: Content
Date: May 2018
