Discovery Form - SEO Chimp

Please enter as much information below as you can. We will use this information to create or improve your online listings.

Please write a short business model description*
Please mention: - Your general business model - Your services and/or products - Your customer profiles - Your revenue streams
Why would your customers choose to buy from you over your competitors? (be specific about your Value proposition)
What is your typical sales process/cycle for new business? i.e. web enquiry form, payment online, call to the office, fill in forms, open days, going out to clients offices etc.....?*
What are the short and long term goals of the company?*
What are the top 5 selling services/ products?*
If relevant/possible, please provide how these breakdown in terms of direct online sales compared to phone sales and person to person sales
Which products are you considering stopping and do you have any new products coming online soon?
Do you know your current customer acquisition cost?
What is your current GP across all products?
What is the lifetime value of your average customer? This is your profit over the life of that customer
Who is your ideal client?
What knowledge of SEO exists within the company?*
- None
- A little
- A lot

Have you had previous SEO on your site? If so, please check the investment level.
- Under £500 per month
- Under £1000 per month
- Over £1000 per month
Please write as many keywords as you can think of that you would like to target online. (Keywords are words typed into google that your website will be visible for, example “London Plumber”*
Separate keywords with a comma (,)
Please list radius and specific cities you would like to target. If your targeting nationally please state that also.*
How many additional customers would you like to acquire a month? Please set a number.*
Are you doing any other forms of marketing. Check all that apply
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- RTB (Real Time Bidding)
- Video Marketing
- Social Media
- Offline Print, Radio, Media
What would you say has been your most effective advertising method?
What would you say has been your least effective advertising method?
Do you offer any special promotions to new customers? If so, what are they?
Who is your 'real world 'competition?*
What is your biggest concern working with a company for online marketing?

*DISCOVERY FORM